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Winning PR in the Wired World
No industry has been affected more permanently and positively by the Internet than public relations. Winning PR in the Wired World brings everyone from the CEO to the director of marketing up to cyberspeed by teaching them everything they need to know about PR in the new digital economy. Readers will learn how to implement communications guru Don Middleberg's four fast "rules" to successful PR: 1) Speed Wins, 2) Everyone Is Now an Entrepreneur, 3) The World Ends Every 120 Days, and 4) Buzz Is Ev... more info>>
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Women and the Leadership Q
Using Leadership Q--a 38-item, self-scoring, gender-neutral test, developed by Shoya Zichy and based upon the work of Carl Jung--women can identify which of the four profile groups best matches their leadership personalities and then goes on to explore which of the eight subsets, or specific leadership styles, applies to them. Women and the Leadership Q includes exercises that help readers further refine their own styles, build upon their strengths, and minimize their weaknesses. In addition, in... more info>>
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Wooden On Leadership
"Team spirit, loyalty, enthusiasm, determination.... Acquire and keep these traits and success should follow."--Coach John Wooden. John Wooden is without question one of the most respected and honored sports coaches in our nation's history. But it wasn't winning games that drove him; it was ensuring that, regardless of the final score, his players always put forth their utmost effort and performed to the best of their abilities. One of the lesser-known aspects of Wooden is the notebooks in which... more info>>
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Working From Home: Avoiding The Four Most Dreaded Pitfalls
This eBook comes from Working From Home, a book honored to be part of the New York Review of Books' Readers Catalog of the 40,000 best books in print, which says, "On the subject of home-based business, this gets as close as possible to everything you need to know, from office layout to maintaining personal relationships. A must for anyone considering working out of the home." It includes updated material. In Chapter 1, you'll learn about how to avoid loneliness when working from home. In Chapte... more info>>
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Working From Home: Managing Your Time, Money & and Stuff
This eBook comes from Working From Home, a book honored to be part of the New York Review of Books' Readers Catalog of the 40,000 best books in print, which says, "On the subject of home-based business, this gets as close as possible to everything you need to know, from office layout to maintaining personal relationships. A must for anyone considering working out of the home." It includes updated material. In Chapter 1, "Getting Organized and Staying That Way," you'll learn about Becoming a Self... more info>>
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Writing a Business Plan and Making it Work: The Easy Step by Step Guide
In this Guide: Understanding and accessing your customers; Understanding your competitors' Getting and keeping the right people; How to carry out easy financial checks; How to write the business plan and make it work....
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You Can Read Anyone: Never be Fooled, Lied to, or Taken Advantage of Again
You Can Read Anyone, a new book by legendary behaviorist Dr. David J. Lieberman, uses proven psychological techniques to help figure out a person's thoughts and feelings in minutes. Have you ever wished you could peer into someone's mind to find out what he or she is really thinking? Now you can ... really. This book is not a collection of recycled ideas about body language. It does not suggest that a woman's hairstyle will give us unprecedented access into her soul, neither does it draw wildly ... more info>>
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