Business

Win new customers--and keep them coming back Whether you run a billion-dollar company or a mom-and-pop small business, you have to know your customers and know what they want. Written by three marketing experts, Tips & Traps for Marketing Your Business is filled with marketing best practices that show you how to win over new customers and make existing customers more profitable. You'll also find practical and proven marketing tips and traps to help you grow your business, lessons learned from r... more info>>

It's a Hard, Cruel World! So you've decided to set out in the publishing jungle and print your own book. It's a great feeling to see it in print and by doing the work yourself you can get a bigger percentage of the sales. But it won't take long before the hard, cold reality comes to call--somebody's got to sell the books. Most writers are great at putting words together, but they're lousy salesmen. They can find themselves with a garage full of books all dressed up with nowhere to go. But it doe... more info>>

On today's Nasdaq, volatility and 100 point intraday swings are the norm. Trading on Momentum explains how to take advantage of these new market dynamics by trading stocks based on market momentum rather than traditional valuation methods. The resulting model shows traders how to recognize when the market is changing, determine what is changing and why, then instantly adapt their methods accordingly. Detailed charts and graphs illustrate day trading strategies for quickly identifying market chan... more info>>

In order to succeed in the capital markets, professional traders and investors must understand that markets aren't mathematical abstractions, but dynamic, real-time reflectors of the world we live in. You need to know how the capital markets work in practice, what the drivers are, how to recognize them, and how to develop and implement effective trading strategies.Written by Joseph Benning, a Moody's Vice President and former Senior Economist at the Chicago Board of Trade, this vital financial r... more info>>

How did John W. Henry quietly become rich enough to buy the Boston Red Sox? How have traders like Keith Campbell, Bill Dunn, Jerry Parker, and Salem Abraham consistently generated immense wealth in bull and bear markets? The key is trend following--the only strategy proven to consistently make money. Michael Covel reveals the "underground" network of little-known traders and hedge fund managers who've been following trend for decades. He introduces its fundamental concepts and techniques, showin... more info>>

Trade the trend and you can trade for a living If you're going to play the stock market, play to win by using a fundamental strategy of most hedge fund managers-trend trading. In Trend Trading for a Living, the trading coach and hedge fund manager known on Wall Street as "Dr. Stoxx" shares his personal strategies for analyzing markets, picking stocks, and knowing when to buy and sell. This step-by-step book offers a practical road map to get yourself familiarized with the stock market and into t... more info>>

A true story of rebuilding and remembrance in the wake of tragedy. The September 11 attacks on the World Trade Center devastated investment banking and brokerage firm Keefe, Bruyette & Woods, Inc. (KBW) in every way possible. KBW's headquarters were located on the eighty-eighth and eighty-ninth floors of 2 World Trade Center and as a result of the attacks, the company lost one-third of its staff. The enormity of KBW's plight raises the question about how much a single company can lose and still ... more info>>

It had been a brisk, even perfunctory, courtroom session. On August 21, 1995, Microsoft's tall, silver-haired general counsel, known for his bow ties and aristocratic reserve, was almost visibly gloating. After a long investigation into Microsoft's business practices, he stood on the courthouse steps and declared, "At the end of five years, we were willing to accommodate the government on some licensing matters, and the rest of our practices apparently passed muster." For Microsoft, this was a m... more info>>

Unleashing the Power of Rubber Bands is an engaging and insightful look into the qualities, attributes, and practices that turn ordinary leaders into extraordinary ones. Nancy Ortberg's unique twist on vision casting; managing tensions; nurturing healthy conflict; motivating those around you; fostering creativity, passion, and trust is unlike anything you've ever read before! At times challenging, at times candid, but always inspiring, Unleashing the Power of Rubber Bands will bring out the best... more info>>

This book gives away tools and methods used by the largest behaviorally based management consulting firm in the world-CLG (www.clg.com). It is filled with client stories, case studies, testimonials, and-most importantly-the secrets to what has led to personal and organizational transformations in blue-chip companies: Behavioral Science applied to business. Why is being a leader more challenging now than ever before? Our world has never had greater threats, nor greater opportunities. So many of ... more info>>

Wall Street on Sale is the inside story on how Warren Buffett, John Templeton, and other value investing legends built huge fortunes by never overpaying in the stock market. This common-sense guideBook, written to help both the novice and the seasoned pro, summarizes the major themes of value investing, the consistently successful strategy designed to increase your chances of success while reducing your exposure to risk. Featuring over 150 valuable website addresses, this myth-shattering book wi... more info>>

The 1901 investment masterpiece from the bestselling author of Reminiscences of a Stock Operator The rarest and most-prized work published by Edwin Lefevre, Wall Street Stories is a delightful literary romp through the habits and customs of 19th century Wall Street. Now, this timeless work is being reissued in a fantastically lush new edition befitting this masterwork. In his distinctive and humorous style, Lefevre gives us a glimpse into the gilded age of Wall Street through fictional characte... more info>>

“We're going to raise traders just like they raise turtles in Singapore.” So trading guru Richard Dennis reportedly said to his long-time friend William Eckhardt nearly 25 years ago. What started as a bet about whether great traders were born or made became a legendary trading experiment that, until now, has never been told in its entirety. Way of the Turtle reveals, for the first time, the reasons for the success of the secretive trading system used by the group known as the “... more info>>

Negotiate like a millionaire and get the best value every time! In their runaway bestseller Weekend Millionaire's Secrets to Investing in Real Estate, Mike Summey and Roger Dawson revealed a powerful formula for making a killing in real estate during your spare time. Now, the fourth book in the Weekend Milionaire Series, Weekend Millionaire Secrets to Negotiating Real Estate teaches the fine art of negotiating in every kind of real estate climate. The authors arm you with proven negotiation sec... more info>>

One employee always wears the same outfit to work, another talks to herself all day, another moonlights as a stripper, another has fierce body odor, and still another adorns his cubicle with hateful messages about his boss. As a manager, what should you do about such behavior? The best answers aren't obvious! Your most innovative and productive people are often your strangest, and while weirdness can be rooted in brilliance, it can also be a real annoyance that serves no purpose. Like it or not,... more info>>

Real estate financial calculations made easy. Every real estate investor needs to know how to calculate cash flow, long-term gain, net operating income, and a few other basic financial formulas. What Every Real Estate Investor Needs to Know About Cash Flow ... is a guide to the 34 most essential calculations that answer such crucial questions as "What is this building really worth today?" "What kind of cash flow can I expect?" "Is this property a good investment?" and "How do I calculate my retu... more info>>

What Is Design for Six Sigma? reveals how to use DFSS to design new products, services, and processes so that quality problems can be solved before they ever start. Topics include: How to design new products and processes The 

Lean Six Sigma combines the two most important improvement trends of our time: making work better (using Six Sigma) and making work faster (using Lean principles). In this plain-English guide, you'll discover how this remarkable quality improvement method can give you the tools to identify and eliminate waste and quality problems in your own work area. Packed with diagrams, cartoons, and real-life examples, What is Lean Six Sigma? reveals the "four keys" of Lean Six Sigma and how they apply to y... more info>>

The fundamental question in business and in personal life is the same: What really matters? In this book one of America's most widely admired business leaders distills a lifetime of experience, including failures as well as successes, to reveal his answers. John Pepper, president, CEO, and chairman of Procter & Gamble for a combined 16 years, underscores the importance of continuous change, innovation, and renewal as prerequisites for growth and sound leadership. In What Really Matters he sugges... more info>>

Every leader has a number! Millions of people around the world use the nine-point Enneagram system to analyze their personality strengths. Now for the first time, renowned Enneagram expert Ginger Lapid-Bogda shows how to use this personality typing system to reach your full potential as a leader and to pinpoint your core leadership style. "A unique combination of business savvy, organization development, and in-depth self-development perspectives."-Colleen Gentry, senior vice president for Exec... more info>>

An easy answer guide to the difficult questions surrounding Enron. What Went Wrong at Enron explains the critical steps, transactions, and events that led to the demise of a company that was once considered one of the most innovative corporations in the United States. Energy risk management expert Peter Fusaro gets inside Enron and provides a coherent account of the who, why, where, and when of this corporate debacle, without sacrificing the complexity of what has happened. Enron has been front-... more info>>

"El-Erian is a doer and a thinker and someone who understands the risks of rare events. I never saw such combination in 20 years in the market; never before. Read this book."--Nassim Nicholas Taleb, author The Black Swan When Markets Collide is a timely alert to the fundamental changes taking place in today's global economic and financial systems--and a call to action for investors who may fall victim to misinterpreting important signals. While some have tended to view asset class mispricings a... more info>>

No more 'yes-men'! How leaders can get the real truth, build real consensus, and drive real action. Leverage the wisdom of your entire organization to make more effective decisions. When 'yes" doesn't mean 'yes": discovering and addressing the hidden doubts that can sabotage your success. Better decision-making processes: lessons from business, the military, mountain climbing, even the White House.

Next time someone tells you business can't be done ethically--corners must be cut, negotiations can't be honest--hand them Jon Huntsman's new book. Who's Jon Huntsman? Just someone who started with practically nothing, and built a world-class business that carried him to Forbes' list of America's wealthiest people. Here, he presents the lessons of a lifetime: a passionate, inspirational manifesto for returning to the days when your word was your bond, a handshake was sacred, and swarms of lawyer... more info>>

You're smart. You work hard. You're a good teammate. But somehow, you're slipping off the fast track. What's missing? Winning Habits will tell you. And it'll show you exactly what to do about it. In the spirit of Who Moved My Cheese and Stephen Covey's Seven Habits, this new business parable will help you discover the four personal habits at the heart of success. in business, and in life. Read it in just a couple of hours. change your life forever!