Business

Discover the secrets of world-class leadership! When it comes to refined service and exquisite hospitality, one name stands high above the rest: The Ritz-Carlton Hotel Company. With ceaseless attention to every luxurious detail, the company has set the bar for creating memorable customer experiences in world-class settings. Now, for the first time, the leadership secrets behind the company's extraordinary success are revealed. The New Gold Standard takes you on an exclusive tour behind the scen... more info>>

The fully revised classic on employing asset allocation techniques to grow real wealth A global leader and preeminent expert in asset allocation, David Darst delivers his masterwork on the topic. In a fully updated and expanded second edition of The Art of Asset Allocation, Morgan Stanley's Chief Investment Strategist covers the historic market events, instruments, asset classes, and economic forces that investors need to be aware of as they create asset-building portfolios. He then explains ho... more info>>

Each book offers: The latest information on a field of interest; Training and educational requirements for each career; Salary statistics for different positions within each field; Up-to-date professional and Internet resources

A better time for your business starts in the next decade. Are you ready? In this fast and furious time machine of a book, Richard Laermer shows you how to use-and in some cases abuse-the trends of the next decade (or two) that really matter. As an author with a functional crystal ball, a veteran marketing innovator, and media master, Laermer foresees a fabulous future-if you start planning for it today. Sometimes you see a business evolve and think, "I wish I'd thought of that." With his trade... more info>>

Marketing expert, social media guru, and mega-trendsetter Rohit Bhargava explains how faceless companies don't work anymore. In a world where consumers have more access to information than ever, and more power to share their voice...a brand's identity is no longer controlled through marketing and advertising. In this new era, what you say your brand stands for is no longer good enough. What you demonstrate to your customers matters most. This is the power of your personality. Personality Not In... more info>>

The 1901 investment masterpiece from the bestselling author of Reminiscences of a Stock Operator The rarest and most-prized work published by Edwin Lefevre, Wall Street Stories is a delightful literary romp through the habits and customs of 19th century Wall Street. Now, this timeless work is being reissued in a fantastically lush new edition befitting this masterwork. In his distinctive and humorous style, Lefevre gives us a glimpse into the gilded age of Wall Street through fictional characte... more info>>

The only career series to match the right job with the right personality Vital information in each book includes: Suggested jobs in a wide range of settings, from the office to the outdoors; A selection of jobs with different levels of educational requirements; Advice on competing in hot job markets; Tips on transforming hobbies into job skills

Answers the question “What can I do with a major in…?” It isn't always obvious what a college major can offer to the workplace. Great Jobs books help you, whether you're a student or a recent college graduate, explore the possibilities in your major and provide: Guidance on how to present a major as a workplace asset during an interview; A primer for new college grads on how to conduct a job search; Ways to use a college major in the real world

Each book offers: The latest information on a field of interest; Training and educational requirements for each career; Salary statistics for different positions within each field; Up-to-date professional and Internet resources

Each book offers: The latest information on a field of interest; Training and educational requirements for each career; Salary statistics for different positions within each field; Up-to-date professional and Internet resources

Winning techniques that make you shine when your career is on the line Behind every question, an interviewer is really thinking, "What will you do for me" Sell Yourself in Any Interview teaches you to translate your personal features (skills, experience, education, background) into direct benefits that meet the specific needs of the interviewer. This results-oriented workbook teaches the strategies employed by successful salespeople, such as being an excellent listener, asking questions skillfu... more info>>

If you want to discover the Next Big Thing in technology--ENTER THE DRAGON. You already know that China is the most populated nation on the planet. You already know about the rapid growth of its Internet and the recent development of its technologies. But did you realize that China has: The world's largest number of mobile phone users (500 million) Three times as many engineering students as the United States... A dozen more billion-dollar tech firms than the United States.... The fastest growin... more info>>

Project Management in New Product Development shows how to translate innovative ideas into new products and services-and get them to market cheaper, faster, and better-using project management tools and techniques.

Get the Funding You Need From Venture Capitalists and Turn Your New Business Proposal into Reality Authoritative and comprehensive, Raising Venture Capital for the Serious Entrepreneur is an all-in-one sourcebook for entrepreneurs seeking venture capital from investors. This expert resource contains an unsurpassed analysis of the venture capital process, together with the guidance and strategies you need to make the best possible deal_and ensure the success of your business. Written by a leadin... more info>>

Establish processes that ensure the success of your project managers--and increase the profitability of your products and services With The Handbook of Program Management, you'll obtain the skills to incorporate new technology and people into your processes while delivering improved products and services that continually outpace your competition.In light of the Project Management Institute's new certification program for program managers, (PgMPSM) it's crucial that you have the understanding an... more info>>

Create an Army of Advocates for You and Your Business Word-of-mouth, person-to-person connections matter more to your success than all the hard-sell strategies in the world. This ingenious self-marketing guide by America's #1 "Referral Guru" reveals surefire secrets that will help you to identify, and successfully meet, hundreds of high-quality referrals. Without spending a dime, you can shorten your sales cycle, increase your profits, and expand your network of friends and contacts--by giving ... more info>>

RUN BUSINESS MEETINGS THAT AREFOCUSED, PRODUCTIVE, AND BENEFICIAL TO YOUR ORGANIZATION In business, meetings are necessary but not always efficient. But by using the principles in Plan and Conduct Effective Meetings, you'll discover

Markets change-smart investors adapt. No matter what the state of the real estate market, there is wealth to be made, and the basics of smart investing still apply. In Building Real Estate Wealth in a Changing Market, John Schaub sh

Make sense of your financial life-and plan for a prosperous future When it comes to financial planning, it's easy to become befuddled. But with the Sixth Edition of Financial Planning for the Utterly Confused, you'll find guidance o

Master Intermediate Accounting II with Schaum's—the high-performance study guide. It will help you cut study time, hone problem-solving skills, and achieve your personal best on exams! Students love Schaum's Outlines because they produce results. Each year, hundreds of thousands of students improve their test scores and final grades with these indispensable study guides. Get the edge on your classmates. Use Schaum's! If you don't have a lot of time but want to excel in class, this book help... more info>>

“It took me years to discover many of the techniques she spells out in her book. I wish it had been available when I started.” -Allan Gardyne, AssociatePrograms.com The definitive guide to planning and managing a successful online affiliate business! Make a Fortune Promoting Other People's Stuff Online is your hands-on guide to starting your own profitable affiliate marketing business quickly, easily, and inexpensively. Leading affiliate marketing authority Rosalind Gardner gives you... more info>>

Risk-management techniques and guidance that can mean the difference between building a real estate livelihood-and losing it This must-have resource covers all the legal and risk-management issues of real estate transactions. Simple enough for novices, but in-depth enough for real estate attorneys, this one-of-a-kind guide is a trustworthy reference whether you're an investor, broker, agent, lawyer, developer, savvy home buyer a home seller, or in any way affected by the new revisions in the err... more info>>

“We're going to raise traders just like they raise turtles in Singapore.” So trading guru Richard Dennis reportedly said to his long-time friend William Eckhardt nearly 25 years ago. What started as a bet about whether great traders were born or made became a legendary trading experiment that, until now, has never been told in its entirety. Way of the Turtle reveals, for the first time, the reasons for the success of the secretive trading system used by the group known as the “... more info>>

The USA Today and New York Times Bestseller! Meet your sales objective and close more business in 20 minutes a day; CONNECT with your customer immediately; EXPLORE customer needs thoroughly and quickly; LEVERAGE your solutions persuasively; RESOLVE your customer’s questions and objections confidently; ACT when the time is right "Your thinking 'What? Another book about selling?' Wrong! This book is about winning! These days, when those of us who sell need every molecule of competitive edge we c... more info>>

The rules are different at the top It's not enough anymore to be smart, hard-working, and able to show results; At this level, everybody is smart, hard-working, and able to show results. Now it's a game for grown-ups. What really sets you apart is the relationships you build with people of influence. These people can include your peers, your employees, your organization's directors, reporters, vendors, and regulators-as well as the people directly above you in the organizational hierarchy. In s... more info>>