Business

Boardroom legend Jack Welch is widely regarded as one of the most effective CEOs in business history. Welch's groundbreaking programs--including Six Sigma and Work-Out--along with his numerous strategies on business leadership, have helped transform GE into the global benchmark for maximized productivity and labor efficiency. Now, The GE Way Fieldbook explains how you can implement the same programs that helped turn GE into a $100 billion juggernaut. Drawing from his unprecedented access to GE's... more info>>

Hiring Great People removes the guesswork from the hiring process, giving you solid, no-nonsense tools and processes to identify and attract your industry's highest performing employees. Look to this dynamic book for advertising and public relations techniques proven to catch the attention of the brightest candidates, telltale interview tip-offs to unerringly help you separate the go-getters from the clock-watchers, guidelines for negotiating the offer, and more. Whether you are new to the hirin... more info>>

Today's workplace is facing a talent crisis. The economy is booming but companies are finding it harder to fill positions and keep good people.The Talent Solution holds the key to leveraging a company's most vital competitive advantage--its people. In this research-driven, ground-breaking book, Gubman shows top managers exactly how to boost performance by aligning strategy and employees. More than a quick fix, The Talent Solution will enable managers to transform their organization into a world-... more info>>

In a fast-paced, engaging style, Motivating Employees reveals how Southwest, Disney, and other legendary companies have turned themselves into motivating organizations, workplaces that inspire employees to do excellent work because they want to! Entertaining case histories and examples show how you can create an environment in which employees feel passionate about their jobs and put the best of themselves into everything they do. Tips, tools, and techniques in Motivating Employees will show you ... more info>>

No longer just for athletes, coaching is the new success secret of every savvy businessperson hungry for better performance and faster promotion. But what about those who can't afford big bucks to hire a coach? Now they can learn to coach themselves using the method perfected by D.A. Benton, famed "Coach to the corporate stars" and author of How to Think Like a CEO, a New York Times and BusinessWeek bestseller. Like a one-on-one coaching session, this dynamic guide duplicates the process that ha... more info>>

Powerful Conversations breed a powerful organization. Powerful Conversations is packed with goal-oriented strategies, tools, and real-life examples from great leaders. Use its deliberate, directed techniques to achieve exceptional levels of performance, create and maintain valuable relationships, and forward the goals of both yourself and your organization with every word you speak. Mastering the three stages of a Powerful Conversation--from shared feelings and beliefs, to an exchange of wants a... more info>>

It's definitely not too late for any of us to learn now what we need to do. For years, professional women have been hindered by traditional role models, stereotyped views, and even their own family's attitudes. In this eye-opening book, Donna and Lynn Brooks explore the strategies these women have used to succeed, and provide a blueprint other women can use to achieve success in their personal and professional lives. Wouldn't you like to know what secrets successful women share?

CISCO's secrets revealed! The inside lowdown on e-commerce from the most powerful force of the Internet. CISCO is the global standard not just for internetworking but for Web sales strategies that work. CISCO has made itself the pre-eminent player in the new global economy. Net Ready shows how this vibrant company has done it and how anyone else can apply its unique strategies to succeed on the Web. It's not a blueprint but a set of flexible strategies for Web success--a unique toolkit for every... more info>>

As a corporate manager or executive, you probably have little contact with the actual day-to-day trading of derivatives contracts. Regardless, your oversight responsibilities place your career directly in the hands of aggressive derivatives traders. Do you really know what they're up to? Derivatives is the first and only book written for the manager who is not a derivatives expert but is responsible for the experts. Concise, uncomplicated, and often entertaining, it gives you a basic understandi... more info>>

Whether it's to make a sale, rally a team, or ask for a raise, the ability to frame a clear, compelling message, deliver it with conviction, and hold an audience's attention to the end, is the essence of effective communication. And nobody knew that better than the Bard, William Shakespeare. This book is inspired by the genius of the greatest communicator the world has ever seen. Featuring powerful how-tos, illustrated with pithy examples, insights, and witticisms from Shakespeare's works, Say I... more info>>

The future is uncertain--the world is constantly changing. While anything can happen, some things are far more likely than others. Rolf Jensen, internationally renowned futurist, provides readers with a tangible look at what the future will be like over the next 25 years. By identifying what lies ahead, Jensen gives people the knowledge they need to make informed decisions and strategically align themselves to capitalize on the unknown future, a future Jensen calls "The Dream Society." This drea... more info>>

The Executive's Guide to Privacy Management compliments NET Privacy: A Guide to Implementing an Ironclad e-Business Privacy Plan, which provides a step-by-step approach to developing privacy policies and implementing privacy management plans. NET Privacy speaks to everyone in an organization that should be involved in policy development and plan implementation while The Executive's Guide to Privacy Management is specifically tailored to meet the needs of upper level managers. It is written for h... more info>>

A brand's meaning--how it resonates in the public heart and mind--is a company's most valuable competitive advantage. Yet, few companies really know how brand meaning works, how to manage it, and how to use brand meaning strategically. Written by best-selling author Carol S. Pearson (The Hero Within) and branding guru Margaret Mark, this groundbreaking book provides the illusive and compelling answer. Using studies drawn from the experiences of Nike, Marlboro, Ivory and other powerhouse brands, ... more info>>

To its millions of loyal customers world-wide, the Hallmark brand stands for more than just greeting cards; it embodies the elusive item every company hopes to capture--the customer's heart. Hallmark has found that one of the keys to attaining superior customer loyalty is through emotion. Now for the first time, Hallmark reveals its groundbreaking strategy: Emotion Marketing. This strategy can help any company create an emotional bond with customers for a competitive advantage in the marketplace... more info>>

In today's world of colossal consolidation and mega-mergers, business success relies more than ever upon ingenious branding methods, top-notch publicity schemes, and cutting-edge marketing plans to insure that one's organization stands out above all others. And the icons profiled in this invaluable book of business lessons are the undisputed masters of "stand-out" marketing. Author Marcia Layton Turner showcases the classic marketing master-plans of our time and lays out a refreshingly practical... more info>>

Electronic customer intelligence gathering has been perceived as a major advantage of doing business online. Yet, according to a recent BusinessWeek poll, 92% of Internet users are uncomfortable with the practice of ebusinesses selling their personal information to other businesses. In this timely guide, two acknowledged experts on the subject arm companies that do business online with a complete blueprint for developing and implementing a privacy plan that satisfies their customers' desire for ... more info>>

One trillion dollars. That's what's at stake in the next few years in business-to-business e-commerce. Research shows that b-to-b spending will soar from $43 billion to over $1 trillion. Meanwhile, in the same span of time, business-to-consumer spending is expected to rise from $7.8 to only $108 billion. That's what's in the future for business-to-business electronic commerce, and companies like eSteel and PlasticsNet are already halfway there. Look no further than this comprehensive guide from ... more info>>

Today's most successful companies never sit still. Even as they introduce their newest e-business initiatives, their next generation of improvements is already near completion. Traditional organizations--especially larger, low-tech businesses--must reinvent themselves if they are to hold their positions against these new business competitors. The Seven Steps to Nirvana leads managers through the systematic stages needed to transform traditional businesses--regardless of their industries--into fi... more info>>

Using Leadership Q--a 38-item, self-scoring, gender-neutral test, developed by Shoya Zichy and based upon the work of Carl Jung--women can identify which of the four profile groups best matches their leadership personalities and then goes on to explore which of the eight subsets, or specific leadership styles, applies to them. Women and the Leadership Q includes exercises that help readers further refine their own styles, build upon their strengths, and minimize their weaknesses. In addition, in... more info>>

Kenn Viselman has been shaking up the licensing industry since 1995, when he boasted that his tiny startup, The itsy bitsy Entertainment Company, could go up against the likes of Disney and turn kids' entertainment into a merchandising bonanza. Starting with the Teletubbies, itsy bitsy has grown into a veritable children's entertainment empire with a string of phenomenal successes to its credit, including its recent victory over Fox, Columbia, Universal, and Warner Bros. for the screen rights to... more info>>

In remarkably honest and unrestrained one-on-one interviews, sixteen titans of the digital world share wisdom and advice on how they founded and built their empires ... what they think about business, technology, and each other ... and where it's all going. You'll find tough, straight, controversial, profound, and instructive conversations with: Steve Jobs (Apple, NeXT, Pixar), T. J. Rodgers (Cypress), Gordon Eubanks (Symantec), Steve Case (America Online), Scott Cook (Intuit), Sandy Kurtzig (AS... more info>>

Most ecommerce experts agree that "click-and-buy" shopping cart sites are fast becoming a thing of the past. Soon, the only eBusinesses that will matter will be those which allow customers to custom design the products they buy. At Ford, the Ford-Oracle AutoXchange site transformed Ford's supply chain from one based on forecasts and building for inventory to a real-time, build-to-order model. In this practical guide to the future of eBusiness, BuildNet, Inc. Chairman Keith T. Brown clearly expla... more info>>

A bold and prescriptive look at the future of business and the strategies needed to evolve along with it. The Industrial Age conquered space; the Information Age conquered time; now the Bio-Materials Age is conquering matter and revolutionizing commerce as we know it. Richard Oliver, noted consultant and award-winning professor, looks at what these changes mean and how your organization can align itself now. Covers seven tactics for success, profiles of seven 21st century companies, and seven pr... more info>>

Communities of commerce are the primary drivers of online business today, and this groundbreaking book provides the first complete overview of the phenomenon. The authors demonstrate why the best communities--including Salon, Yahoo Finance, and iVillage--are working so well, and how managers and executives can get in on this future economic wave. Based on the authors' study, Communities of Commerce features:--How commerce communities came to be and what influenced their success.--Advice on how b... more info>>

Behind the scenes with the legendary CEO Jack Welch's innovative leadership strategies revived a lagging GE, transforming it into a powerhouse with a staggering $300 billion-plus market capitalization. In writing Jack Welch and the GE Way, author Robert Slater was given unprecedented access to Welch and other prominent GE insiders. What emerged is a brilliant portrait that tells you what makes Jack Welch tick. Learn how to work the Welch magic on your own company as you find out how he dismantle... more info>>