Business

Quick, direct guidelines for understanding--and profiting from--the bond market. Bond Market Rules is a valuable, easy-to-read compendium of the fixed income market's 50 most beloved and respected axioms. It is also a concise resource covering every basic bond investing concept, from the nature and structure of bonds to the ways in which hedging and speculating with bond futures can give an investor remarkable equity-style returns. Investors and traders at all levels will be astonished at the we... more info>>

The Beginning Investor's Bible--Now Updated! Should I invest in a mutual fund? How does a stock dividend work? How can I build financial security on Wall Street? The answers to these questions--and hundreds more--are in How Wall Street Works, Second Edition. Personal finance experts agree: the easiest way to reach your financial goals tomorrow--regardless of your income level--is to start investing today in the stock market. The crystal-clear question-and-answer format of How Wall Street Works, ... more info>>

Drawing on his 20 years of pioneering research and work with some 400 top companies, Robert offers today's executives guidance in strategy formulation, implementation, and deployment. Filled with examples drawn from the experiences of today's commercial leaders and interviews with CEOs of companies in a variety of industries, this updated edition of a revolutionary and inspiring best seller offers a sure-fire process of strategic thinking that's been tested and refined in the

Building on the message of Don Tapscott's highly successful book, The Digital Economy, Blueprint to the Digital Economy offers breakthrough insights and strategies designed to help today's businesses succeed in an emerging and highly competitive digital business environment. Through first-hand accounts, top executives of world-class corporations like Kodak, IBM, Microsoft, and AT&T offer provocative examples of how their businesses used networking and multimedia technologies to achieve their ind... more info>>

A world-renowned technology expert reveals the true cost to business and society created by little-known problems rife within the software industry. Software kills? Yes. Industry insider Mark Minasi argues that it routinely destroys millions of work hours, files, deals, and ideas. Most of us are familiar with computer problems, but how many realize that software victims also include people: a 7 year-old killed by bad fuel-injection software in a Chevrolet in Alabama, 28 U.S. Marines lost to a mi... more info>>

No industry has been affected more permanently and positively by the Internet than public relations. Winning PR in the Wired World brings everyone from the CEO to the director of marketing up to cyberspeed by teaching them everything they need to know about PR in the new digital economy. Readers will learn how to implement communications guru Don Middleberg's four fast "rules" to successful PR: 1) Speed Wins, 2) Everyone Is Now an Entrepreneur, 3) The World Ends Every 120 Days, and 4) Buzz Is Ev... more info>>

In this revised edition of her best-seller, noted sales consultant Linda Richardson offers salespeople the tools they need to successfully use customer-focused, dialogue selling. Featuring real-world dialogue samples, helpful dos and don'ts, self-tests, checklists, and other useful tools, this guide offers insight on every aspect of face-to-face selling, from the initial introduction through the needs identification and the negotiation of terms and price to the successful close, with prime empha... more info>>

Little-known tips and "side doors" to make business travel easier. The Unofficial Business Traveler's Pocket Guide is an indispensable assistant for any business traveler. Packed with 249 easy-access tips, it gives the instant help that business travelers need, and features numerous, "Why didn't I think of that?" tips on international travel, technology, frequent flyer programs, and more. This bible for business travelers is packed with immediately useful advice. for example: Airlines are promot... more info>>

The classic bestseller on performance management is updated to reflect changes in today's working environment. When an employer needs to know how to gain maximum performance from employees, renowned behavioral psychologist--Aubrey Daniels is the man to consult. What has made Daniels the man with the answers? His ability to apply scientifically based behavioral stimuli to the workplace while making it fun at the same time. Now Daniels updates his ground-breaking book with the latest and best moti... more info>>

The Last Partnerships presents a panoramic history of America's great financial houses--from the lotteries and Yankee Bankers of the early 1800s through the IPOs and mergers of the late 20th century. No other book has examined these American financial legends in such intimate detail.

Everything You Need to Know about the 12 Most Important Decisions You Must Make before You Retire. Nearly 2 million Americans reach retirement age each year. Before anyone can begin to enjoy all the leisure time ahead, there are difficult decisions to be made about a host of crucial issues, such as Social Security, HMOs, insurance, and estate planning. Written by award-winning Washington Post financial reporter and syndicated columnist, Stan Hinden, How to Retire Happy arms anyone approaching re... more info>>

Can you measure the value of a good reputation? Negative publicity forces the American Medical Association to back out of a deal promoting Sunbeam health-care products--and to pay Sunbeam $9.9 million. Levi-Strauss is written off as stodgy and unfashionable by the all-important youth market and loses its long-held position as the world's preeminent maker of denim jeans. Nike carefully crafts an image of athletic shoes as a symbol of skill, rebellion, and individuality and commands a premium pric... more info>>

With more dot-coms going bust every day, new-economy entrepreneurs and managers are scrambling for detailed information on what went wrong with the losers and how they can emulate the winners. DotBomb gives them the answers with a close look at a number of notable dot-com failures, comparing their experiences with those of several prominent dot-com successes. With the help of candid commentaries by staff members, venture capitalists, industry analysts, and market research, Sean Carton performs p... more info>>

In his two decades as CEO, Jack Welch's principles, strategies, and tenets transformed GE into one of history's most dynamic and valuable corporations. As a result, executives in all industries are now eager to hear Welch's every pronouncement and implement his strategies in their own organizations. The Jack Welch Lexicon of Leadership is the first alphabetically structured collection to place Welch's career in perspective, and trace the evolution of his key ideas and innovations. Intended to st... more info>>

Words, wisdom, and insights from one of America's most commanding figures. Inspiration from the man who went from humble beginnings in Harlem to the office of Secretary of State Colin Powell is the classic American success story. Born in hardscrabble Harlem to immigrant parents, Powell rose through the ranks of the U.S. military to become chairman of the Joint Chiefs of Staff-and a soft-spoken, steel-willed Desert Storm hero. Always seemingly one step ahead of both allies and competitors, he qui... more info>>

It's high time for businesses to replace complexity with common sense, argues corporate guru Jack Trout in this impassioned yet practical guide. The best-selling author of the classic Positioning shows managers how to banish jargon, articulate their vision, simplify processes, and refocus on core issues--all without expensive consultants and money-wasting programs. Filled with interviews and case studies (exemplary and otherwise), this book throws a life jacket of reality to readers who are drow... more info>>

Here's a startling concept for anyone who knows anything about business: "For successful companies, competition is irrelevant." Flying in the face of the conventional wisdom of most senior management today, the internationally noted business consultant Michel Robert explains why gigantically successful businesses ignore their competitors ... and reap huge profits! How does it work?

The Welch Way is the first book written specifically to help employees infuse their careers with the actions and success strategies of business icon Jack Welch. This accessible, fast-paced book draws on Welch's career to explain how workers can follow the proven Welch model to: Face reality; Use change as a competitive weapon; Defy tradition; Fight fear; Overcome bureaucracy; Pounce on every opportunity; Set stretch goals; Move beyond boundaries; Spark others to perform; Get good ideas from ever... more info>>

How Winning Companies Sense and Respond to Change Using Real-Time Technology. Meet the future head-on with this incisive book that details emerging trends that will affect all businesses as they progress through the 21st century. Today's technology has become vital to the speed and performance of business. The fast-paced, high-stakes world of technology is infiltrating business everywhere, through the extensive use of high-speed networks, powerful desktop computers, the Internet, and integrated ... more info>>

The Manager's Book of Questions is the first of its kind tool for recruitment managers and executives ... a powerhouse of terrific interview questions for hiring top-notch talent for any job. Is the applicant a team player? How does the applicant handle stress? Can the applicant think on his or her feet? How do you determine aggressiveness in sales people or creativity in a product designer? You find hundreds of questions on these and many more topics to make your interviews more productive and ... more info>>

Concise and to the point, David Thielen's insider's report on how Microsoft achieved the impossible--retaining the responsiveness of a small company as it became one of the largest corporations in the world--is a primer on what any company must do to reach the top. Painting a compelling portrait of Microsoft's culture, this ready-to-use book encompasses the core principles that propel every Microsoft employee to excel and direct every manager's thought process. Turn to any page and you will find... more info>>

There's been a lot of speculation on when I will deliver a vision. The last thing IBM needs right now is a vision. What it needs right now are tough-minded, market-driven, highly effective strategies.

"I dream, I test my dreams against my beliefs, I dare to take risks, and I execute my vision to make those dreams come true."--Walt Disney. Walt Disney's dreams, beliefs, and daring gave birth to captivating characters, thrilling theme park attractions, and breathtaking tales that have inspired the imaginations of generations of children and adults. Disney also launched an entertainment and marketing empire whose influence is felt around the world, and whose success provides a model of business ... more info>>

Everyone procrastinates. The question is, is doing nothing working for you or against you? Author Lynn Lively, a self-confessed (but reformed) procrastinator, will help you get to where you want to go ... with no more excuses. With The Procrastinator's Guide to Success, you can stop losing precious time, break the cycle of self-blame, overcome inertia, and create the life you really want. Procrastination can be defined as the failure to make things happen. But are you really procrastinating, or ... more info>>

"A new social psychology is developing in today's workplace that is no longer bound by time, place, or traditional roles. The notion of where a corporation starts and stops is going to be very different in the future," so said Robert Walker, CIO of Hewlett-Packard. This visionary book points a compelling portrait of how the new workplace that is already taking shape is creating a new framework for the way people think about--and act at--work, whether at home, in a satellite office, or corporate ... more info>>