All businesses have one thing in common they need customers. So how do you get customers? How do you get them to buy from you? How do you build a competitive edge for your business? And how do you develop new products and services to stay ahead of the competition? All these and more are the challenges for a business. This book will provide you with vital tips to help you win business and get your existing customers coming back for more. It will show you: How to win and keep customers; How to understand your customers and their needs; How to make your organisation more marketing orientated; How to use some of the promotional tools to target your customers; How to build a competitive edge for your organisation; How to draw up a marketing plan for your business by following the steps in this guide.