Blueprint to the Digital Economy

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Categories: Business
Publisher: McGraw-Hill Companies | Date published: 02/01/2002


Building on the message of Don Tapscott's highly successful book, The Digital Economy, Blueprint to the Digital Economy offers breakthrough insights and strategies designed to help today's businesses succeed in an emerging and highly competitive digital business environment. Through first-hand accounts, top executives of world-class corporations like Kodak, IBM, Microsoft, and AT&T offer provocative examples of how their businesses used networking and multimedia technologies to achieve their individual corporate objectives.