How to set up and plan your telemarketing campaigns How to get through to the right person How to open the telephone conversation and structure your call How to build rapport and increase your chances of success How to reduce objections and handle those you do get How to close the call and secure your objective 'This highly informative, clearly written book covers every aspect of telemarketing in fact, it contains everything you need to know about how to build your business by telephone' HSBC Business Update.