This is the first in a series to help authors learn how to promote their published work. The author speaks from long experience in promotional and marketing work. She offers her own expertise and she collected quotes from many of the best people in the business when it comes to getting their books "out there" and getting them noticed by reviewers, the press, and readers' groups. The book explores the mentality and process behind promotional work and discusses a wide variety of ways to promote books--many free or low cost techniques