when new books by Don Tapscott are released.

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Blueprint to the Digital Economy
Building on the message of Don Tapscott's highly successful book, The Digital Economy, Blueprint to the Digital Economy offers breakthrough insights and strategies designed to help today's businesses succeed in an emerging and highly competitive digital business environment. Through first-hand accounts, top executives of world-class corporations like Kodak, IBM, Microsoft, and AT&T offer provocative examples of how their businesses used networking and multimedia technologies to achieve their ind... more info>>
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Growing Up Digital
This ground-breaking book not only introduced the phrase "the Net Generation" to our language, but brilliantly defined why the future will be ruled by Net Culture. Tapscott clearly illustrates all the ways in which the Net Generation will influence the future. His positioning of this group helped inspire many leading companies including Hewlett-Packard to rethink their business strategies. Like HP, any company that wants to succeed will have to reach the Net Generation now--and this is the book ... more info>>
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The Digital Economy
This eye-opening, fact-filled book profiles the rise of the Net Generation, which is using digital technology to change the way individuals and society interact. Essential reading for parents, teachers, policy makers, marketers, business leaders, social activists, and others, Growing Up Digital makes a compelling distinction between the baby boomer's passive medium of television and the explosion of interactive digital media, sparked by the computer and the Internet. Tapscott shows how children,... more info>>
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