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Barack, Inc.: Winning Business Lessons of the Obama Campaign
What can business leaders learn from Barack Obama's improbable victory?  A great deal, says this brief, readable book,  which spells out the lessons of the Obama campaign and goes on to illustrate them, citing companies that have used similar techniques to succeed.  Obama ran a nearly flawless campaign that stayed on message, attracted tens of thousands of dedicated volunteers, and collected a record flood of dollars from donors large and small.  But his triumph was also to use social networking... more info>>
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