Bio: 'Jack Malcolm is founder and president of Falcon Performance Group(www.falconperformance.com), a company dedicated exclusively to preparing sales professionals for the demands of today's turbulent business world by improving their sales planning, financial planning, and personal communication skills. He is a speaker, trainer, and sales consultant who specializes in strategic sales planning and consultative selling.
Bottom-Line Selling gives you the fundamental tools to understand your customers' business issues and to represent yourself credibly as a true consultant who can deliver financially measurable business solutions.