Belinda Martineau

In 1994 a little California biotech startup called Calgene introduced the Flavr Savr tomato, the first genetically engineered whole food ever brought to market, and laid the groundwork for the entire agricultural biotechnology industry. In a fast-paced narrative full of colorful characters, surprising twists and turns, and several eye-opening revelations, Belinda Martineau chronicles the story behind the making of the Flavr Savr, from its conception, through its much-heralded introduction to mar... more info>>